Founded in 2014, ESHA ARORA is a minimalist brand with a unique approach to modern fashion. Our identity is brilliant colours, fuss-free modern clothing since we acquire our textiles from all around India while keeping in mind our Indian traditions and heritage. The brand aims to capture the modern woman in all her panache and enthusiasm. We strive to become the fashion language of the contemporary woman who is in tune with the global sensibility of fashion and style by putting an emphasis on regional materials, artisan workmanship, and casual silhouettes.