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About Us
About the Designer
ESHA ARORA's journey is just love for fashion, woven with threads of inspiration and passion. Consequently, a self taught designer immersed herself with the deep-seated love for Indian textiles, embroidery, nature, travel. From a young age, she was captivated by her mother's impeccable sense of style
The Inspiration
Despite the myriad responsibilities her mother shouldered, she always made time for her passion. This daily act of creativity was more than just a hobby; it was an act of self-love and nourishment, a lesson deeply resonating with her. Her mother’s love for Bollywood, fashion shows, traveling, and collecting fashion magazines provided a glamorous backdrop in her formative years. It taught her the importance of carving out time for what you love, no matter how busy life gets.These early experiences laid the foundation for her profound understanding of fashion and textiles.
About the Brand
Celebrating the richness of Indian textiles and the beauty of traditional karigari, respecting her heritage as a cornerstone of her design philosophy. We are a minimalist brand with a unique approach to modern fashion. Our identity is brilliant colours, fuss-free modern clothing, size inclusive, focused to bring happiness, enhance the individual style, keeping in mind our Indian traditions and modernity together.
Our Vision
Her brand is more than just fashion; it’s a celebration of womanhood. It honors the balance between responsibilities and personal passion. Every garment is a symbol of empowerment, encouraging women to embrace their style and individuality. We strive to become the fashion language of the contemporary woman who is in tune with the global sensibility of fashion and style by putting an emphasis on regional materials, artisan workmanship, and casual silhouettes.
